How to Avoid Overpaying Affiliates

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How to Avoid Overpaying Affiliates

07-11-2007, 12:43 PM,

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mandy Offline

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How to Avoid Overpaying Affiliates

Quote:You might think tracking an affiliate marketing program is easy: If a customer is directed to a website by an affiliate and buys something, then the affiliate earns a commission.

Simple, right? Well, not quite. What if:

* The customer doesn't buy anything that time, but returns a few weeks later and buys something?
* The customer does not click through from the affiliate's site but later surfs directly to the merchant's site and buys something?
* The customer doesn't have cookies enabled?
* The merchant's business model is monthly subscriptions, not one-off purchases. How do you reward the affiliate when you don't know how much the customer will spend?...

full article: http://imediaconnection.com/content/15693.asp

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