Traditional marketing doesn't work with social networking sites

[mandy]

Traditional marketing tactics, such as run-of-site advertising and static microsites, won’t get a marketer’s message across on social networking sites, according to a new report from Forrester Research Inc.

Marketers that approach social networks as a traditional marketing channel will miss the boat, Forrester says. “Instead, to realize the full value of marketing on social network sites, marketers should be prepared to engage in a personal relationship with users by providing something of value,”...

The biggest impact on marketing results comes when social networking site users incorporate a downloadable element—such as Adidas wallpaper or badge—into their own profile pages...

full article: http://www.internetretailer.com/dailyNews.asp?id=23142