Using Customer Surveys as a Link Building Tool

[mandy]

One of the most effective link building tools I use is a customer survey. Surveys are usually written from a customer service standpoint: companies want to know the opinions of the people who buy from them and crave feedback on how they're doing. Honorable intentions for sure but in today's link marketing, it's less about where customers stand and more about where they're going...

Surveys are versatile little things. Don't just think of them as information collectors: they can also be used to make content viral. We're all familiar with viral ads but how about viral surveys? Offering valuable giveaways and incentives in exchange for taking a survey increases the chance the survey will be passed and linked to. Look to demographically similar groups within Google and Yahoo Groups as additional sources to seed the survey...

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