Websites: ignoring the little details can kill your site and business

[mandy]

A 2 part article:

It's tough to be a small business in today's fast paced world. Small businesses not only have to know their core industry inside out, but now they have the additional burden of being proficient in online marketing. Since many small businesses have limited staff, most people within these companies wear multiple hats, from CEO to webmaster. Unfortunately, this often means the person responsible for the web site knows very little about it. Everything may seem to run flawlessly for a time, but then, when something goes wrong, they are left scrambling for help and at the mercy of their Internet service provider (ISP).

This is the first of two articles designed to raise the awareness of small business owners. Take heed: little details associated with your web site that are ignored can have a negative affect on your site and your business. Some problems affect the business mechanics; others affect your search positioning. The good news is, most are easy to fix once you're aware of them. Being informed of potential challenges provides you with the opportunity to prepare and avoid serious consequences down the road...

full article part : http://searchengineland.com/070719-090207.php
part 2: http://searchengineland.com/070726-085211.php