What’s In A Name? Everything, That’s What

[mandy]

Coke, Google, Xerox, Kleenex, Rollerblades. What do these companies/products have in common? Their branding was so powerful they infected the English language and became generic terms for non-branded items. Once in the vernacular, things tend to stick.

What does this mean for the e-business professional? It means that if you haven't developed a way to stick into the customer's mind, then the best your business can achieve is a synonym for second place, rather than the first name in your field.

full article: http://www.webpronews.com/topnews/topnew...sWhat.html