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***mandy*** · 08-01-2007, 11:29 AM,

Quote:Below is a short list of questions you might ask yourself when developing your SEO strategy.

1. Are we focused on the right keywords (keywords that have high count, relevancy, and conversion history)? A good way to find out is to test these keywords in your PPC efforts.
2. How does our Web site match up to the competitors that currently rank for these keywords (the number of pages indexed, number/quality of the backlinks to the competitor sites)?
3. Do we have good quality, original content to support these efforts?
4. Is our Web site technically sound (built in a search engine "friendly" manner)?

Answers to these questions can ultimately help you determine what you should be doing for better rankings and identify the issues you need to focus on. While these same questions apply to anyone interested in ranking within the search engines, the answers to the questions will vary greatly depending on "who you are." Remember, like humans, all Web sites are unique.

full article: http://searchenginewatch.com/showPage.html?page=3626566