Intel: Racist Inside?

[mandy]

Intel apologized this week for a print advertisement circulating around blog-land that some claim is racist....

Here's the head-scratcher: The ad obviously would have passed through several hands before being ready for publication in the first place. Either the folks at Intel are such wide-eyed innocents that nobody noticed how the ad could be perceived or they are in fact racists and love the idea, or everyone involved was asleep at the wheel...

full article and copy of the ad: http://www.theregister.co.uk/2007/08/02/...sitive_ad/

[regic]

Either the folks at Intel are such wide-eyed innocents that nobody noticed how the ad could be perceived or they are in fact racists and love the idea, or everyone involved was asleep at the wheel...

A combination of all 3.

[BellisimaJ.]

"Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting," Intel veep Nancy Bhagat wrote on her blog.

I would say that at least some at Intel were fully aware of the connotations attached to that ad. They would have to be total idiots not to understand how it would be perceived.  :

Additionally, it was not brought to the attention of the public until someone from outside Intel did so. There is no way that not even one Intel employee realized the racist connotations behind this asinine ad!!!