Web 2.0 Ecommerce Ushers In A New Era of Competition

[mandy]

The online retail game has changed -- again.

Your customers' expectations are increasing. Will you meet them? Or will you miss them?

A revolution is taking place online. New Web technologies are providing a better, more interactive shopping experience and putting the power of shared community in your customers' hands. A new era of competition has begun in which a rising tide will no longer lift all boats. Web 2.0, thought of mainly for its technological advancements, may be best remembered by retailers for the e-commerce  ultimatum it provokes: Meet customers' growing expectations or lose them to another site.

Web 2.0 technologies provide for heightened levels of interaction on Web sites, and consumers expect that same level of interaction when shopping online. These new and better experiences encompass online collaboration, social networking and a closer simulation of an in-store shopping experience...

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