Changing Demographics At Facebook As 35+ Yr Old Professionals Move In

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Changing Demographics At Facebook As 35+ Yr Old Professionals Move In

08-11-2007, 08:01 AM,

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mandy Offline

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Changing Demographics At Facebook As 35+ Yr Old Professionals Move In

Quote:Facebook, the online hangout for college kids and recent graduates, is growing up. The site has amassed an audience of 33 million Web users, initially by catering to well-scrubbed kids who use the social network to nudge their friends, share photos, and swap music tipsall while consuming ads from Gen Y brands like Apple (AAPL), Jeep (DCX), and Red Bull.

Lately, an influx of older usersprofessionals their 30s and 40s, many in high-techis changing the face of Facebook. Among Silicon Valley executives, journalists, and publicists, Facebook has become the place to see and be seen. And it's not just tech. Consulting company Ernst & Young's Facebook network boasts 16,000 members, Citigroup's © claims nearly 8,500...

full article: http://www.businessweek.com/technology/c...=rss_smlbz

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