Choosing a Name For Your Business

[mandy]

5 tips on choosing a business name:

Unless you’re famous, don’t operate under your own name: Doctors and lawyers traditionally do business as “John Doe, a Professional Corporation”, but for most of the rest of us that just looks pretentious. It also doesn’t tell potential clients anything about what you do, and misses a chance to make a first impression....

Don’t tie yourself to a technology:  “Rails Wizards” may sound great now, with Ruby on Rails flying high, but what are you going to do in five years when some other technology takes over the market share? At best, you’ll go through a painful renaming; at worst, you’ll be trying to convince potential clients that you’re not an outdated dinosaur...

full article: http://webworkerdaily.com/2007/08/10/get...#more-1025

[mandy]

A related article:

With all the games people play with Internet company names, it's quite possible that someday no one will be able to spell anything correctly ever again.

Perhaps it's already happening. Ever wonder how many times gross misspellings like "Del.icio.us" or "Flickr" show up on eighth-grade spelling tests? Besides wreaking havoc on this country's educational efforts, is there a reason for all these ridiculous names and spellings?

"Certainly the dominant naming trend with Web 1.0 was descriptive names, and nearly all of those companies went belly-up, since it's nearly impossible to build a compelling brand from a descriptive name," Jay Jurisich, cofounder and creative director of the naming and branding Igor, told the E-Commerce Times. "Now the search is on for memorable names, but many companies are so poorly named that they rapidly disappear into oblivion."...

full article: http://ecommercetimes.com/story/NDdnftTi...fort.xhtml