How geolocation is used in the local space and in general internet marketing

[mandy]

How geolocation is used in the local space and in general internet marketing:

    * Targeting Ads to user's locality - ads could be targeted by varying levels of locality including ZIP Code, City, Metro Area (DMA), Region, State, Company, Country, and Time Zone. For example, I just performed a search in Google for "personal injury lawyers", and you can see that they displayed a number of ads for lawyers who've targeted ads to the Dallas, Texas metro area where I'm writing this article:

# Targeting locally apropos content to users, including language delivery, currency such as pounds/euros/dollars/yen/etc—providing native users' currency on e-com pages and order forms, location-specific text/images, customization of web search results which may have a local component, automating Store Locator pages for retailers, etc.

# Content Restriction: there are frequently some contractual/legal limits on what products and services can be sold where. Uses include restricting online gambling from US users; enforcement of trade embargoes so that certain items won't be sold to countries disallowed by federal laws; some items can only be sold in particular areas of the world and some promotional contests are only allowed by certain states or provincial rules.

full article: http://searchengineland.com/070813-082025.php

[mandy]

A related article:

SUMMARY: Geotargeting isn’t just for search when looking for your best prospects. Location-based research can help you do more than discover physical markets with the highest penetration of customers.

Here, we tell you how to use geographic data analysis to determine:
- Where your best customers are and how you can find more of them.
- If being first in a location is really the best idea.
- How to find what markets are vulnerable to competition.

full article: http://www.marketingsherpa.com/article.html?ident=30135

[mandy]

Another related article:

4. An inbound link is like a personal referral or testimonial for your website. Having links from other relevant local sites will be far more valuable with Geo Targeting than having lots of inbound links from overseas sites.

5. Submit your site to local business and local search directories - this can often be one of the easiest methods of attracting local links and local traffic.

As a rule-of-thumb, just make sure the directory presents well and that you are comfortable being listed amongst the other sites that are in the directory. If you think the directory isn’t great quality, you’re probably right and it should be avoided...

full article: http://blog.sitemost.com.au/2007/09/25/7...-seo-tips/