Amazon Holiday Selling Restrictions for the Toys and Games category

[mandy]

As part of our strategy to maintain the continued confidence of buyers and sellers in the Amazon marketplace this holiday, we will be implementing Holiday Selling Guidelines for the Toys & Games store. Effective September 19, 2007, we will not be accepting new sellers to sell within the Toys & Games category. Effective November 19, 2007, existing sellers who do not meet the following performance criteria will not be able to sell products in the Toys & Games category during the period beginning November 19, 2007 and ending January 7, 2008.

These are the Holiday Selling Guidelines for the Toys & Games category that will be effective November 19, 2007.

    *  Seller must have been selling in the Amazon Marketplace for the 60 consecutive days preceding November 19, 2007.
    *  Seller has processed and shipped at least 25 orders total during the lifetime of seller’s account (does not need to be in the Toy & Games category).
    *  No greater than 5% negative feedback rate for the last 90 days.
    *  Must have feedback received on at least 5 orders for the last 90 days.
    *  No greater than 0.5% seller fault claim rate for the trailing 90 days. (See how to estimate this below.*)

While you can reasonably determine whether you are eligible to sell within the Toys & Games category from the guidelines above, we will provide final notification by the middle of November.  Starting in September, we will send a weekly performance check-in for every seller active in the Toys category.  It will include a review of your negative feedback and claims rate. This will allow you to monitor your performance and take corrective action if necessary.

full announcement: http://www.amazonsellercommunity.com/forums/thread.jspa?threadID=139752&tstart=0