Facebook To Use User Profile Information To Target Ads

[mandy]

Facebook is planning a new advertising system that will target ad delivery based on profile information added by Facebook users.

According to a Wall Street Journal report, the new system will “let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves” with future development that is aiming to (in true Orwellian style…or should that Minority Report style) “predict what products and services users might be interested in even before they have specifically mentioned an area.”...

full article: http://www.techcrunch.com/2007/08/22/fac...ct-future/

People familiar with the plan say Facebook wants to accomplish what Google Inc. did with AdWords, which lets anyone place ads next to search results by buying "keywords" online. It brought in the majority of the search engine's $10.6 billion in revenue last year. A Facebook spokeswoman acknowledged the company is working on an ad system, but declined to provide details...

full article: http://online.wsj.com/article/SB11878329...technology