Several Ways of Looking at Typefaces

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Several Ways of Looking at Typefaces

09-08-2007, 11:44 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Several Ways of Looking at Typefaces

Quote:...why choose a particular typeface? Here are thirteen reasons.

1. Because it works.
Some typefaces are just perfect for certain things. I've specified exotic fonts for identity programs that work beautifully in headlines and even in text, but sooner or later you have to set that really tiny type at the bottom of the business reply card. This is what Franklin Gothic is for. Careful, though: some typefaces work too well. Frutiger has been used so much for signage programs in hospitals and airports that seeing it now makes me feel that I'm about to get diagnosed with a brain tumor or miss the 7:00 to O'Hare.

2. Because you like its history...

full article: http://www.designobserver.com/archives/025212.html

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Ecommerce Web Site Design: new ways to design features and functions	mandy	0	2,126	01-01-2009, 09:15 AM Last Post: mandy
	Websites: A Half Dozen Ways to Enhance User Experience	mandy	0	2,139	06-13-2008, 11:46 AM Last Post: mandy
	5 Ways to Reduce Web Page Download Times	mandy	0	1,848	09-12-2007, 10:43 AM Last Post: mandy
	6 Ways to Drive Your Web Site Developer Crazy	mandy	0	1,811	04-02-2006, 09:36 AM Last Post: mandy
	Looking for a Web Designer	vitalfinds	2	2,640	10-30-2005, 06:58 AM Last Post: butterflykisses

Forum Jump:

Users browsing this thread: 1 Guest(s)