Reasons Why You Should Never Use Google AdWords' Pre-Pay Option

[mandy]

As you may know, Google AdWords offers two main types of payment options: Pre-Pay and Post-Pay. There are some pros and cons to each method, it’s important to select the right payment option from account inception as it cannot be switched later. For instance, a pre-pay account cannot later be changed to a post-pay account.

While there are occasions where pre-pay may seem like the right approach, there are major drawbacks to this method:...

3. Once Funds Are Exhausted, Google May Not Send Notification

I have two clients who chose the pre-pay option, and when their funds were depleted, no one received an email notification from Google. We double checked the notifications settings, but we did not receive notifications for either account, even though our account settings indicated that we should receive those alerts.

full article: http://www.searchenginejournal.com/four-...tion/5540/