10 ways to make your web site more relevant

[mandy]

But getting traffic is just the beginning. Your site's content takes over from there, and making sure it's optimized will help you turn more visitors into customers.

Overhauling a site doesn't have to be daunting. Here are some things to consider:

1) Strategy
Identify your business goals. What do you need your site to do: inform, build your brand, funnel leads to your sales staff? And how will you measure success? Design your site accordingly...

6) Content creation
Writing for the web should be clear and concise. Limit the amount of text per page, and sprinkle keywords throughout. Search engines will look at your page content, meta data, outbound links, header tags and URLs, so make them keyword-friendly...

full article: http://imediaconnection.com/content/16438.asp