Lessons From The Domain Roundtable

[Kristijntje]

Hopefully, most SEO´s now know that the intrinsic value of a domain name can far exceed the slight search engine benefit accrued from having the targeted keyword present in it. Each generic keyword dot com domain is unique and can have only one owner. Each will also control a consistent level of type-in traffic. Formerly, many domain owners believed domain value to be 5 to 10 times its yearly PPC revenue…however, this rule of thumb has been mostly discredited. A domain is worth what a willing buyer will pay for it and domain appraisal seems to be an inexact science.

The desire of many businesses to brand themselves with a generic dot com domain combined with the incredible scarcity of quality premium names is driving the value of them sky high…

…and yet, there is plenty of room for newbies to make money in the marketplace. Learn the ground rules, be perceptive, take a 5 year nap, and you might be able to cash out quite handsomely...

full article: http://www.searchengineguide.com/mintz/010541.html