eBay using behavioral ad targeting

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eBay using behavioral ad targeting

09-06-2007, 11:06 AM,

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Kristijntje Offline

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eBay using behavioral ad targeting

Quote:eBay is sharing information about visitors' past activities with its partners in order to serve up targeted advertisements - both on eBay and off. eBay executives were interviewed about its behavioral targeting by MediaPost's Behavioral Insider. eBay senior counsel of Global Privacy Practice Scott Shipman and Director of Marketplaces Kasey Chappelle spoke to the publication about advertising and eBay's new "AdChoice" program.

eBay shares information about the types of items users are bidding on or browsing, bidding data, and category information. It created the AdChoice feature to allow users to opt-out of the behavioral targeting, meaning eBay users are automatically included in the program unless they opt-out...

full article: http://www.auctionbytes.com/cab/abn/y07/m09/i05/s02

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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