eBay using behavioral ad targeting

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

eBay using behavioral ad targeting

09-06-2007, 11:06 AM,

Post: #1

Kristijntje Offline

Super Moderator

Posts: 1,200
Likes Given: 0
Likes Received: 0 in 0 posts
Joined: Oct 2005
Reputation: 0

eBay using behavioral ad targeting

Quote:eBay is sharing information about visitors' past activities with its partners in order to serve up targeted advertisements - both on eBay and off. eBay executives were interviewed about its behavioral targeting by MediaPost's Behavioral Insider. eBay senior counsel of Global Privacy Practice Scott Shipman and Director of Marketplaces Kasey Chappelle spoke to the publication about advertising and eBay's new "AdChoice" program.

eBay shares information about the types of items users are bidding on or browsing, bidding data, and category information. It created the AdChoice feature to allow users to opt-out of the behavioral targeting, meaning eBay users are automatically included in the program unless they opt-out...

full article: http://www.auctionbytes.com/cab/abn/y07/m09/i05/s02

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	eBay Buyers Using Firefox Unable to Access eBay Stores	bargainbloodhound	3	1,964	10-13-2005, 04:14 AM Last Post: bargainbloodhound

Forum Jump:

Users browsing this thread: 1 Guest(s)