Victoriously Vomitous eBay Marketing Update

[mandy]

excerpt:

First as way of a little introduction I wanted to briefly mention our summer Windorphins campaign. You may have seen or heard about Windorphins - a concept that captures the euphoria of winning which made a splash all over the country this summer via colorful billboards, cab signs, etc. Our Windorphins promotion was what the marketing world calls a "teaser" campaign - a way of piquing people's interest with a bit of surprise and curiosity.

Now that we've seeded the idea of Windorphins in the public's mind, our audience is primed for our brand new integrated advertising campaign and television commercials, all focused on winning on eBay...drum roll please!

Shop Victoriously!
We have a series of innovative television commercials we'll be releasing in the next few days and weeks that focus on the "Shop Victoriously" theme. "Winning" is the overall message that comes through each of these unique story lines, because we all know that "it's better when you win it." In the "land of bland" out there, eBay is like an oasis - it's the only place where you can find that rockin' good deal and get a good rush of windorphins to boot.

another excerpt:

Coming soon - eBay Gift Cards!
You've asked for them before and we've heard you. This holiday season we're making it even easier for you to give the gift of "just about anything" with our new eBay Gift Cards. YES!

In the next few weeks, eBay Gift cards will start hitting shelves at stores near you, and will be widely available by November. eBay Gift Cards are "always the right size and always the right color." Plus they make great stocking stuffers!

full announcement and TV commercial:  http://www2.ebay.com/aw/core/200709141531372.html