Get ready for the $7 Ringle...

[mandy]

Just when you thought stupid ideas had become an endangered species, the RIAA has pressed forward and shown us how naive we have been. The RIAA has officially backed a move by the recording industry to reintroduce the CD single. The product includes two songs and a "ringtone". This brilliantly clueless idea is to be marketed as a "ringle", complete with an even more clueless retail price ranging from $6 to $7 per CD. Apart from the fact that the industry has not agreed on how the ringtone is to be redeemed (Sony BMG, the initial proponent of the idea, is the exception here), the pricing puts it way out of the league of legitimate digital music downloads...

full article: http://www.fastsilicon.com/off-the-wall/...?Itemid=60

[amy]

The margins for retailers are nice but I doubt if many buyers will be willing to pay that price for a glorified single.

[BellisimaJ.]

This brilliantly clueless idea is to be marketed as a "ringle", complete with an even more clueless retail price ranging from $6 to $7 per CD.

They need to fire the person who talked up that idea. :