Interview with a Link Building Guru

[mandy]

Is anchor text still a big deal? Do you ever buy low quality links just for anchor text?

Yes I believe anchor text is still a big deal and yes occasionally I use low quality links for anchors. There are always handfuls on the lists I buy, I can’t help that. As long as they’re in Google’s and Yahoo’s index, its fine and I’ll use them.
I know there is a thought process out there that says – get links from a wide variety of sites since it emulates a natural linking pattern but I don’t purposely design a strategy to include a certain number of low quality links. I figure the scrapers will be by in due time and I’ll see some links from them so that’s enough junk for me.

That said I do keep an eye on the types of sites I’m extending my special promotions to and will eliminate a site from my list if it’s not indexed or hosts links to an objectionable site. For me, this is one of the most time consuming parts of link building – checking partner sites for compatibility.

full article: http://www.seobook.com/interview-debra-m...-link-guru