Craigslist to relaunch in UK

[mandy]

Despite its success in America, Craigslist has yet to make a big impact in Britain – hence the relaunch plans. The London site started in 2003 but many other British cities did not have the service until this year.

Buckmaster acknowledges that the business arrived late to the British market but sees no fundamental reason why it should not work on this side of the Atlantic – after all, there is a strong tradition of classified advertising in newspapers and publications such as Loot.

He cites cultural differences as one reason why Britons are not avid Craigslisters, with the site offering “apartments” rather than flats, for example. “An American-looking site is not as inviting as it might be to people in the UK,” he said...

full article: http://business.timesonline.co.uk/tol/bu...459794.ece