Issues relating to ad placement in Google AdWords

[mandy]

In this article, we’ll take a look at some of the issues relating to ad placement in Google AdWords, by answering the following three key questions: How does Google calculate ad placement? Where do you want your ads to show? How do you get them there?

How Does Google Calculate Ad Placement?
A “typical” search in Google will usually yield 11 paid search ads — three in the main body area and eight in the right sidebar.

According to Google: “Ad position on the search network is based on the matched keyword's cost-per-click (CPC) bid times its Quality Score.”

Therefore, increase either your bid or your quality score...

full article: http://www.practicalecommerce.com/articl...u-Want-Em/