Ecommerce sites, link baiting, and social media

[mandy]

Creating link bait on social media sites opens the opportunity to reach a large audience of users actively seeking the new, the interesting, and the fun. If these users like your link bait, it will be promoted and your links will proliferate. So, what kind of bait can an ecommerce site create?

• MySpace.com — Oscar Mayer isn’t a true ecommerce site, but it has a MySpace profile for their famous Wienermobile. Victoria’s Secret mirrors their “Pink” campaign on a MySpace page and have accrued 197,783 friends. Importantly, a hip MySpace page can drive traffic back to your corporate site. Do you have a mascot? Can you create a contest and give away prizes? Is there an interesting or funny angle to take on your business? A profile here also allows you to create MySpace groups focused on dedicated subjects, like your company or what it sells. Either way, make sure to include links to your native site.

• YouTube.com — an interesting or funny video can be made about almost anything! Blendtec.com is a great example. They make videos of their blenders blending anything from golf balls to iPhones. It’s hard not to enjoy these. They make sure to incorporate URLs back to their corporate site both within the video and on the YouTube page. As a result, traffic to the corporate site has increased dramatically...

full article: http://www.practicalecommerce.com/articl...dia-Crowd/