How to Launch New Web Publications in 2 Weeks

[mandy]

SUMMARY: If you miss out on publishing opportunities because you can't react to hot topics or emerging markets fast enough, then this Case Study is for you. A publisher wanted to create new specialty products on the fly and not run to IT every time they needed to make a change.

They now can build a site in two weeks using a templated model for topic-focused sites that combines repurposed content and blog-like features with dedicated email newsletters. Traffic is growing as much as 50% each month, and they recouped their development costs in three months...

full article: http://www.marketingsherpa.com/article.html?ident=30146