DotFlop2.0 Alert: Intuit Shuts Down Its Zipingo Local Small Business Review Site

[mandy]

On August 23, 2007, we'll say goodbye to Zipingo. We realize what a valuable resource you've made it, so let us explain why we made this tough decision.

Here at Intuit, we focus on one core principle:  watch what people do in their everyday lives and help them do it better. As we've always said, Zipingo was born based on the principle of people helping people and the vision of making bad service a thing of the past. We built Zipingo to solve a huge problem for both consumers and small businesses alike - to help consumers like you find the best local businesses and to help those local businesses get the business they deserve.

So, as employees of Intuit, we continue to watch what people do and figure out how we can make their lives better.  In doing so, we've realized that there are other priorities we need to focus on outside of Zipingo, causing us to shut down the site and remove access through Quicken products.  This doesn't mean the problem that Zipingo tried to solve isn't incredibly important, because it is. We encourage you to continue our quest and seek out other similar resources in your community to bring consumers and the best local businesses together.

full closing announcement: http://www.zipingo.com/