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TulipTools Internet Business Owners and Online Sellers Community › Search Engines, Directories, SEO, and Site Promotion › Search Engines, Directories, SEO, and Site Promotion › Keywords v
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Study Shows Most Purchases Made by Buyers Who Use 2-3 Word Search Terms

  
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Study Shows Most Purchases Made by Buyers Who Use 2-3 Word Search Terms
10-25-2005, 10:25 AM,
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mandy Offline
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Study Shows Most Purchases Made by Buyers Who Use 2-3 Word Search Terms
Quote:Research ...shows that 68% of online UK purchases were made by shoppers using 2-3 word terms when searching for products.

The study confirms something experienced search marketers have long claimed - it is worth concentrating on more specific terms as these offer a better chance of conversion. In addition to the 68% of total sales originating from 2-3 word search terms, the study surprisingly highlighted that people are more likely to buy with 4-word queries (12%) than they are with single words (11%). 


full article: http://www.e-consultancy.com/newsfeature...words.html
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10-25-2005, 04:30 PM,
Post: #2
amy Offline
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Re: Study Shows Most Purchases Made by Buyers Who Use 2-3 Word Search Terms
Quote:shoppers using 2-3 word terms

Very true!  I am much more likely to search on the term "eBay sux" than I am "eBay"  Smile

Quote:people are more likely to buy with 4-word queries (12%) than they are with single words (11%).

Big Grin  Interesting.

These findings could save you money on your next AdWords campaign: Tulips $0.96, fresh cut tulips $0.31;
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10-25-2005, 07:34 PM,
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rose Offline
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Re: Study Shows Most Purchases Made by Buyers Who Use 2-3 Word Search Terms
I rarely use 1-word searches when I'm buying
http://www.gentoo.org/
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