The Facebook revolution

[mandy]

It turns out that Facebook's reputation as a teen site, at least, is fading fast. The fastest-growing age group on Facebook is over 35, representing 11% of its users. And it is clear from talking to Zuckerberg that he thinks everyone on the planet can -- and should -- have a Facebook page. His vision is Googilian? Microsoftian? Intergalactic? Choose your word. He wants Facebook to become the biggest, most valuable database in the world -- the database of human likes and dislikes or, as author John Battelle likes to say, "the database of intentions."...

It all sounds way too complicated for mortals to understand until you hear Zuckerberg explain it. Boiled down, it goes like this: Humans get their information from two places -- from mainstream media or some other centralized organization such as a church, and from their network of family, friends, neighbors and colleagues. We've already digitized the first. Almost every news organization has a website now. What Zuckerberg is trying to do with Facebook is digitize the second...

full article: http://www.latimes.com/news/opinion/sund...y?ctrack=1&cset=true