Online Ad Firms Cleaning Up Their Acts?

[mandy]

At least two large online marketing firms say they're serious about fighting spyware. But observers say they'll wait to see results before passing judgment.

Online-marketing companies Direct Revenue LLC and 180solutions Inc. recently announced changes to their business practices that could make them more accountable for how their advertising-supported software, or  adware, is downloaded onto consumers' computers. Both companies concede that third-party distributors do not always obtain consumer consent before downloading the software, which some distributors combine with their own spyware.

http://www.informationweek.com/story/sho...=172900397&pgno=1