Designing Your Way to Higher Conversions

[mandy]

During the design phase of building a website all too often we find that the end result is really nothing more than what somebody decided "looked good". In some cases it's a combination (or compromise) of what a handful of individuals have determined to be "good enough". What many fail to realize is that web design and visitor usability go hand in hand.

How the site is developed, along with the underlying coding structure, plays a significant role on whether your site meets the usability requirements of your audience. Below are a number of individual elements that must be considered in every website design. While each plays a minor role over the total usability of a website, together they add up to be much more than the sum of their parts...

full article: http://www.searchengineguide.com/stoney-...er-con.php