From porn to pop-ups to virtual worlds

[mandy]

From porn to pop-ups to virtual worlds, Brian Shuster has done it all. What he hasn't done is share his hard-won knowledge with mainstream marketers...until now.

Even if you don't know his name, Brian Shuster just may be the most hated man on the internet. If you believe an old MSNBC report that named him the prince of pop-ups after he was awarded a patent for what he insists is an exit survey, you might have to fight the urge to rip him limb from limb for inventing the most hated ad format in history.

On the other hand, if you believe Shuster when he says that all of the outcry can be traced to a single reporter who misread his patent application, you might find him a sympathetic figure – a bona fide internet impresario with an innate ability to grasp and exploit the constantly evolving digital medium.

Perhaps the truth about Shuster is somewhere in the middle. But controversy aside, Shuster has seen the good, the bad and the ugly of internet marketing since the mid-90s, when a $700 investment made him one of the elite players in online adult entertainment...

full article: http://imediaconnection.com/content/16494.asp