8 Strategies to Maximize Google AdWords ROI

[mandy]

SUMMARY: Google is continually changing its AdWords program, which lets marketers target ads to specific searches and place ads on a vast network of Web sites. However, Google’s AdSense content network can lower your ROI significantly if not done properly.

At last week’s MarketingSherpa Demand Generation Summit, an expert explained how contextual and search pay per click differ and how to create a winning AdWords campaign. The session was so well received, we picked his brain afterward for his top strategies and best practices with content advertising.

full article: http://www.marketingsherpa.com/article.html?ident=30174