Etailer Holiday Season Survey: more promotions and search marketing this year

[mandy]

Retailers aren’t expecting web shoppers to stuff as many stockings or arrange as many gifts under the tree this holiday shopping season. The prospect of softer sales is pushing merchants to think up better ways to drive site traffic and launch new promotions that can turn visitors into motivated Christmas shoppers, according to Internet Retailer’s latest monthly survey.

With the holiday shopping season already in high gear, the survey finds that web retailers are launching more promotions and increasing their spending on search engine marketing. Merchants are also busy updating their e-commerce sites with new features or functions and taking steps to improve performance and customer service—all with an eye on snagging the Christmas buyer...

full article: http://www.internetretailer.com/article.asp?id=24246