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TulipTools Internet Business Owners and Online Sellers Community › Ecommerce › Ecommerce › General Ecommerce Discussion v
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Social networking addicts more likely to visit leisure related retail sites

  
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Social networking addicts more likely to visit leisure related retail sites
10-31-2007, 09:10 AM,
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mandy Offline
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Social networking addicts more likely to visit leisure related retail sites
Quote: Heavy U.S. users of social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories and consumer electronics, according to a new study from comScore Inc. ComScore defines heavy users as the top 20% of visitors to social networking sites based on time spent on the sites.

More than 95% of heavy social networkers visited retail sites in August, compared with 80% of the total U.S. Internet audience. Heavy social networkers accounted for 28.5% of visitors to music sites and 26.5% of visitors to jewelry/luxury goods/accessories sites. In addition, they represented nearly one-quarter of visitors to apparel sites (24.8%), tickets sites (24.5%), consumer electronics sites (23.9%), sports/outdoor sites (23.8%), computer software sites (23.7%), book sites (23.6%), movie sites (23.4%) and computer hardware sites (22.7%)...

full article: http://www.internetretailer.com/dailyNews.asp?id=24236
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