Domainer NameMedia plans $172.5 million IPO

[Kristijntje]

SEC filing.

http://www.sec.gov/Archives/edgar/data/1...2nisv1.htm

From the SEC filing:

We operate a leading targeted online media business and a leading online marketplace for domain names. We monetize a high-quality  portfolio of more than 2,250,000 domain names, including more than 750,000 domain names that we own and more than 1,500,000 domain names that are owned by third parties. We generate revenue primarily from two sources: online advertising in our media business, and the sale of domain names in our marketplace business.

Our media business enables advertisers to reach highly-targeted online audiences through a network of proprietary and third-party websites. This network of websites, which attracted more than 60,000,000 visitors in September 2007, creates a large amount of highly-targeted traffic which is desirable to performance-based advertisers. Our proprietary website publishing platform, SiteSense, allows us to dynamically generate and manage a variety of websites — from lead-generating websites to premium online communities — to provide the most relevant user experience and most revenue potential for our network.

Our domain name marketplace combines our proprietary portfolio of domain names with those of third-party domain name owners that want to list their domain names for sale, creating what we believe is the most efficient and liquid marketplace for high-quality domain names. Like the Multiple Listing Service, or MLS, for residential real estate, our Domain Listing Service, or DLS, aims to have the largest inventory for sale and the broadest distribution to buyers. Our customers can find and purchase these domain names on our sites BuyDomains.com and Afternic.com, or on sites that use our DLS, which include seven of the top ten domain registrars. Our proprietary trading platform, SiteMarket, is used to identify and value high-quality domain names that are most relevant to small and medium-sized businesses seeking online identities.

We generated $61.0 million in revenue in 2006 and $58.3 million in revenue during the nine months ended September 30, 2007. We generated $28.5 million in Adjusted EBITDA in 2006 and $24.1 million in Adjusted EBITDA during the nine months ended September 30, 2007. Our media business accounted for approximately 49% of our revenue in 2006 and 52% of our revenue during the nine months ended September 30, 2007, and our domain name marketplace business accounted for approximately 51% of our revenue in 2006 and 48% of our revenue during the nine months ended September 30, 2007.