MySpace Opens Its Doors To Retailers

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MySpace Opens Its Doors To Retailers

02-09-2008, 03:40 PM,

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Kristijntje Offline

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MySpace Opens Its Doors To Retailers

Quote: MySpace made available this week documentation that will allow retailers and others to build applications to run on the social networking site. But, based on the experience retailers have had on Facebook, some doubt that merchants will rush to take MySpace up on its offer.

One e-retailer that built an application for Facebook, which opened up its platform to outside developers last year, was Shop.com. Called Shop COMpanion, the application encourages social shopping by allowing Facebookers to highlight products they recommend or would like to have, and enables their friends to buy the items on Shop.com, an online shopping mall.

The results were underwhelming says Mondy Beller, senior vice president of marketing. Fewer than 400 Facebook members have added the application to their pages, and only three or four people use it each day...

full article: http://www.internetretailer.com/dailyNews.asp?id=25328

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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