Using tagging to connect with and engage consumers

[mandy]

Robust back-end XML enables advertisers to deliver specialized content and tailored messaging based on geographic, demographic and behavioral information. These personalized ads engage users in ways that earlier ads couldn't, and more and more users are clicking on ads.

Anything that makes ads more personal will get a better response, and XML accomplishes this in several ways:

    * Geo-tagging detects users' locale and can reconfigure text or select creative iterations that relate specifically to them. It's well-suited for campaigns that are location-specific or appeal on a local basis.
    * Behavioral tagging (or Sequential tagging) "marks" the user with a cookie and can deliver a series of ads in their proper order to build a message or adapt to user behavior. It's effective in building engagement or trust with consumers and moving the audience from lead to close.
    * Data capture ads do what they say they do: collect information and transmit the data to the advertiser. This can be email information, product preferences, et cetera. Data collection ads are a favorite for lead-generation campaigns.

full article: http://imediaconnection.com/content/17262.asp