Offering Alternative Payment Methods Reduces Abandoned Shopping Carts

[mandy]

Imagine walking into your local supermarket as you normally would. You fill your shopping cart with groceries, and when you get to the checkout line, you see hundreds of abandoned carts loaded with items, strewn haphazardly about, but with no shoppers to be found. Was there a fire? Natural disaster?

In a brick-and-mortar supermarket, only a catastrophe could cause such an odd sight, but online it is par for the course. The majority of people who take the time to load a shopping cart never make it through the checkout line; the industry average projects a staggering 60 percent figure of abandoned shopping carts.

Why don't these people pay? Why would somebody go through the effort and maneuvers of shopping without actually following through? Quite often it comes down to price or, moreover, willingness to pay. There is a lull between loading a shopping cart and actually paying that allows a pajama-clad online shopper plenty of time to pontificate the merits of the would-be purchase, look for a better price or simply get distracted and lose interest...

full article: http://ecommercetimes.com/story/Alternat...60321.html