Using Business Intelligence to Win the Holiday Shopping Wars

[mandy]

Consumers may be duking it out for Nintendo Wiis in shopping aisles this year, but overall the battle for holiday spending dollars will be between the retailers. With consumers’ awareness of a softening economy, retailers will be forced to into stiff competition for consumer dollars, according to the National Retail Federation.

Sahir Anand, an analyst at the research consultancy Aberdeen Group, says this competitive landscape makes business intelligence critical. It represents the work of turning the massive customer and transaction data warehouses into useful guidance on everything from how to attract and deliver a great customer experience to what merchandise to stock and in what balance...

full article: http://www.cio.com/article/156021