Adobe and Yahoo partner to put advertising in PDF files

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Adobe and Yahoo partner to put advertising in PDF files

11-30-2007, 12:24 PM,

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Kristijntje Offline

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Adobe and Yahoo partner to put advertising in PDF files

Quote:Adobe and Yahoo jointly launched the beta version of a new advertising service Thursday designed to allow PDF publishers to earn advertising revenue for their content.

Dubbed "Ads for Adobe PDF Powered by Yahoo," the opt-in service enables online commercial publishers to include timely contextual ads next to Adobe Portable Document Format (PDF)-based content. Readers, meanwhile, will gain access to more free content linked with ads that match their interests, the companies said.

"By partnering with Yahoo on this innovative advertising service, we are creating opportunities for publishers to build new businesses around unique content that previously was just given away or not available to a mass online audience," ...

full article: http://ecommercetimes.com/story/Advertis...60535.html

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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