New click fraud filter from Click Forensics

[mandy]

Click Forensics, Inc., a provider of click fraud prevention solutions, recently announced the availability of Click Forensics for Publishers. The new product allows online publishers and ad networks to automatically block sources of click fraud and poor-quality traffic from hitting pay-per-click (PPC) advertisements running on their sites, according to the company. Similar to a spam filter, the product filters out click fraud and other low quality traffic in real time so publishers can improve the overall quality of the traffic they pass through to advertisers.

Using patent-pending analytics and live campaign data from the Click Fraud Network, Click Forensics for Publishers identifies sources of click fraud and poor quality traffic, the company says. Information is updated in real-time as data is continuously gathered from live advertising campaigns tracked across various search engines, content networks and publishers. Specific data tailored to the needs of the individual publisher or ad network is then provided via an API so intelligent filtering decisions can be made...

full article: http://www.ecommerce-guide.com/solutions...hp/3718411