Protecting Brand Integrity from Counterfeits

[Kristijntje]

Charles Dickens precociously put his finger on the tension underlying the enormous growth in eCommerce. A merchant or seller of any kind can now, with a single virtual storefront, offer his wares to every shopper in the world with an internet connection… hundreds of millions of households with more purchasing power than ever assembled in one retail marketplace in history. Wow! Likewise a scam artist, selling fake goods marketed as authentic, can also set up a virtual storefront and offer his wares to that same audience.  Never has the enormous equity built into major brands been so vulnerable to destruction by pirates of all sorts. eCommerce is now a battleground for asymmetric commercial warfare...

full article: http://blog.buysafe.com/buysafeblog/2008...-bran.html