Marketing to Teenagers Online

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Marketing to Teenagers Online

11-24-2007, 12:55 PM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Marketing to Teenagers Online

Quote:With Facebook's decision to allow advertisers to display ads based on information users post on their profiles, the debate over online privacy has gained new momentum, especially since today's teenagers are living out a big chunk of their lives on social networking sites. Advertisers can now target underage consumers with relative ease, raising obvious ethical questions. However, even if there were no such worries, marketers would need to be aware of pitfalls in trying to reach young consumers online...

While teens may mess with advertisers as a way to fight back against the onslaught of marketing they are exposed to, they are not averse to all marketing. This is especially true if they love a product, the marketing offers some extra value, or it's simply funny and creative. As they're used to controlling their online experience, they strongly dislike pop-up ads or spam in the form of instant messages and text messages...

full article: http://ecommercetimes.com/story/Pitfalls...60405.html

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	8 Online Marketing Myths	mandy	0	2,005	11-17-2008, 11:43 AM Last Post: mandy
	Top 10 Online Marketing Tactics	mandy	0	2,412	02-11-2008, 10:46 AM Last Post: mandy
	Call for Regulation After Study Links Online Marketing and Childhood Obesity	mandy	1	1,942	05-21-2007, 12:22 AM Last Post: BellisimaJ.
	10 Online Marketing Mistakes to Avoid	mandy	0	2,122	10-02-2006, 10:13 AM Last Post: mandy
	Avoid these 5 Online Marketing Mistakes	mandy	1	2,489	04-24-2006, 07:19 PM Last Post: maggie777

Forum Jump:

Users browsing this thread: 1 Guest(s)