Focus Turns to Generating Post Holiday Traffic

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Focus Turns to Generating Post Holiday Traffic

12-28-2007, 12:43 PM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Focus Turns to Generating Post Holiday Traffic

Quote: Several of the online retailers that posted strong holiday season gains did it by fine-tuning their marketing strategies, such as adding another comparison shopping engine or taking advantage of a promotion with payment service PayPal. Now the focus turns to generating post-holiday sales, and some major retailers are offerings web-only specials and making sure consumers know they can use their gift cards online.

Ritz Interactive credits a promotion that offered 10% off when paying with PayPal for helping to boost holiday sales about 20%. The promotion was not continuous, so we were able to track it and see patterns, and there was substantial evidence that when we were running the PayPal promotion we got an additional lift, says Fred Lerner, president and CEO of Ritz Interactive, which operates 17 retail web sites selling cameras and accessories, as well as boating, fishing and golfing gear...

full article: http://www.internetretailer.com/dailyNews.asp?id=24855

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Etailer Holiday Shopping Traffic: 10 Biggest Winners and Losers	mandy	0	2,276	12-24-2008, 01:14 PM Last Post: mandy
	Black Friday Sales Estimated Up 3%, Online Traffic Up 11%	mandy	2	3,253	12-03-2008, 12:09 PM Last Post: mandy
	Preparing your website for holiday traffic	mandy	1	2,070	11-26-2007, 01:10 PM Last Post: mandy
	Online Holiday Shopping Traffic Patterns	mandy	0	1,888	11-12-2006, 12:29 PM Last Post: mandy
	Online retailers have great expectations for holiday traffic and sales	mandy	0	1,976	11-09-2006, 12:24 PM Last Post: mandy
	Shoppers, Retailers and Returns: Avoiding the post-holiday online shopping blues	Kristijntje	1	2,312	12-28-2005, 10:48 PM Last Post: valleygirl
	Retailers Seek Post-Holiday Sales Bump	mandy	2	2,358	12-28-2005, 10:21 PM Last Post: valleygirl
	Increase in Marketing Driven Traffic and Conversion Rates To Kick Off Holiday	mandy	1	2,282	12-09-2005, 11:54 PM Last Post: amy

Forum Jump:

Users browsing this thread: 1 Guest(s)