02-01-2008, 11:43 AM
Quote: More online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising, according to a recent study conducted by JupiterResearch for Revenue Science Inc. In some categories, behavioral ads outperformed contextual ads by as much as 22%.
The study also found that consumers who prefer behaviorally targeted ads represent a higher value audience because they come from a higher income bracket, spend more money online and shop online more frequently. 93% of the consumers receptive to behavioral targeting shop online...
full article: http://www.internetretailer.com/dailyNews.asp?id=25238