Behavioral Targeting Beats Contextual Advertising Results By 22%

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Behavioral Targeting Beats Contextual Advertising Results By 22%

02-01-2008, 11:43 AM,

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mandy Offline

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Behavioral Targeting Beats Contextual Advertising Results By 22%

Quote: More online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising, according to a recent study conducted by JupiterResearch for Revenue Science Inc. In some categories, behavioral ads outperformed contextual ads by as much as 22%.

The study also found that consumers who prefer behaviorally targeted ads represent a higher value audience because they come from a higher income bracket, spend more money online and shop online more frequently. 93% of the consumers receptive to behavioral targeting shop online...

full article: http://www.internetretailer.com/dailyNews.asp?id=25238

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