Targeting your Advertising to the College Age Market

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Targeting your Advertising to the College Age Market

08-12-2006, 12:50 PM,

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Kristijntje Offline

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Targeting your Advertising to the College Age Market

Quote:Whether they are in school or already working, that 18 to 24-year-old audience is tough to reach, exhibiting the most fragmented of media habits of almost any age group out there.

They are always on the go, so finding them to expose them to your brand or product can be difficult. This audience consumes their media when they want it, how they want it, and will choose to ignore advertising if they do not feel the marketer is talking to them in both a relevant way and a relevant environment.

Here are a few great ways to reach that audience.

Social networking...
Content targeting...
Behavioral and domain targeting...
Add mobile to the mix...

full article: http://www.imediaconnection.com/content/10711.asp

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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