Prediction Search Marketing Will Lose Market Share To Video Ads, Rich Media Ads

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Prediction Search Marketing Will Lose Market Share To Video Ads, Rich Media Ads

06-17-2007, 10:03 AM,

Post: #1

Kristijntje Offline

Super Moderator

Posts: 1,200
Likes Given: 0
Likes Received: 0 in 0 posts
Joined: Oct 2005
Reputation: 0

Prediction Search Marketing Will Lose Market Share To Video Ads, Rich Media Ads

Quote: An IDC Internet advertising report forecasts advertising online to nearly double by 2011. Search is expected to lose its dominance as broadband adoption increases demand for video and rich media advertising.

Internet advertising, including search, display, and rich media units, is projected to grow from $16.9 billion in 2006 to $31.3 billion in 2011. Growth will occur at a compound annual growth rate of 13.5 percent. At this pace, the report states the growth of Internet advertising will be three times as fast as that of the overall ad spend...

The report suggests Google, and to a lesser extent Yahoo, will suffer as the search market loses ground to other online advertising formats...

full article: http://clickz.com/showPage.html?page=3626165

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Google and eBay lead push to bring Internet selling techniques to offline media	Kristijntje	3	2,504	04-07-2007, 08:54 AM Last Post: mandy
	Search engine ads: text ads beat graphics ads	mandy	0	1,713	03-05-2007, 10:29 AM Last Post: mandy
	Every e-mail , ad and search engine marketing placement entices a click	Kristijntje	0	1,934	10-17-2006, 12:50 PM Last Post: Kristijntje
	Generational differences in ad media consumption habits	mandy	0	1,904	10-09-2006, 11:41 AM Last Post: mandy
	Targeting your Advertising to the College Age Market	Kristijntje	0	2,003	08-12-2006, 12:50 PM Last Post: Kristijntje
	Rich Media advertising and its uses explained	mandy	0	2,042	05-30-2006, 11:51 AM Last Post: mandy
	Etailer backs off search marketing in favor of old school options	mandy	3	2,815	03-17-2006, 02:31 AM Last Post: amy
	Paid Search Marketing Tactics for 2006	mandy	0	2,124	03-03-2006, 01:14 PM Last Post: mandy
	An 8-Point Guide to Rich Media Advertising Campaigns Execution	mandy	0	1,879	02-06-2006, 11:55 AM Last Post: mandy
	Paid search marketing: fine for some, but not always everyone	mandy	0	2,128	01-13-2006, 10:54 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)