Search engine ads: text ads beat graphics ads

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Search engine ads: text ads beat graphics ads

03-05-2007, 10:29 AM,

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mandy Offline

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Search engine ads: text ads beat graphics ads

Quote:Today's ads on search engine results pages are by and large more effective than ever, without all the bells and whistles. So why change now?

While the web has been zipping ahead for years in terms of appearance, usability and appeal, at least one important internet element appears thoroughly stuck in the mud: advertising on search engine results pages (SERPs).

How many years have we been looking at the same static format? Yet according to GlobalSpec, today's ads in search engines -- without implementing any of the newest developments in online technology, including color, movement, graphics, and video -- are by and large more effective than ever...

full article: http://imediaconnection.com/content/13792.asp

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