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A mix of display and search advertising campaigns generate the best results
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12-05-2006, 12:48 PM,
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A mix of display and search advertising campaigns generate the best results
Quote:In two separate studies, both Avenue A/Razorfish and Yahoo together with comScore Networks, found a mix of display and search advertising campaigns garnered the best results for companies. The Avenue A/Razorfish report also states a mix of brand and direct response advertising should be adopted, and final click-through impressions may be getting more credit than they deserve. full article: http://clickz.com/showPage.html?page=3624116 |
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12-05-2006, 03:26 PM,
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Re: A mix of display and search advertising campaigns generate the best results
I am pressed for time today, but this article looks interesting, Mandy. I bookmarked it and will read and comment later.
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